Clive Pohl: Accentuate the Positive

Lexington architect Clive Pohl was our keynote speaker at our 2014 Go Green, Save Green Workshop. We have had many requests for a text version of his presentation, and so with his permission, we are posting it below. Thanks again, Clive!

Accentuate the Positive

by Clive Pohl, AIA
Pohl Rosa Pohl

Prior to the storm of human ingenuity known as the Industrial Revolution our planet was
not immune to catastrophe. Earth’s long history may best be described as a continuous
ebb and flow of conditions alternately hospitable and hostile to life. The continuum of
increasing biological abundance followed by varying degrees of extinction has been
packaged for our comprehension into what is now widely recognized as the “Big Five”.1

I will cite just two examples: The End Permian (Permian-Triassic) extinction of 251
million years ago – the “Great Dying” was caused by massive volcanism in the
convulsions of an evolving planet. The End Cretaceous extinction (66 million years ago)
is now widely believed to have been caused by Earthʼs collision with a 6 mile wide
asteroid. In one fell swoop it put an end to the dinosaurs and made possible our rise to

Most of these “events” and the extinctions that followed were the result of complex
seismic and atmospheric conditions and the exact course of events is the subject of
some debate. However, we can say with absolute confidence that none of them were
caused by any one species. Until now.

Welcome to the The Sixth Extinction. In her recent book Elizabeth Kolbert concludes
through careful examination that we are the cause of the next big event. This epoch, the
anthropocene, OUR time, is the only one in which one species has managed to change
the course of Earth’s natural history.

Kolbert illuminates a list of examples of our devastating impact with an even hand.
Whether inflicted by over-hunting, pollution, the destruction of habitat, or transportation
of invasive species, every casualty can be traced back to humanity’s myopic appetite for
forward motion, progress, and material wealth. Because the casualty list is long and
most of us feel powerless when we hear the tragic stories.I will resist the temptation to recap her examples. I will, however, briefly reference one casualty – coral reefs – as hopefully we can all accept some degree of complicity when the devastation is caused by our collective carbon footprint.

Even climate change deniers3 are beginning to feel the impact of global warming. But it
is the loss of our planet’s biodiversity, not our thermal comfort, that is most
disconcerting. Ocean acidification (caused by the dissolution and reaction of CO2 in
water) is threatening coral species with extinction at rates that exceed those of
terrestrial animal groups. The reefs (resulting from corals’ secretion of calcium
carbonate) which serve as the home to biodiversity beyond our capacity for imagining
will cease to grow in the next 50 years.4 There is no need to wait for bad news,
however, as Earth’s biodiversity, both marine and terrestrial, is already as low as it was
during the End Cretaceous extinction.

But bad news is not the focus of this essay despite early evidence. We are enthusiastic,
industrious, profit driven souls capable of revolutionary innovation and there are many
examples of our capacity to modify our behavior to serve a desperate cause5
particularly when it threatens to impact our wallets.

Can we course-correct in the face of mounting evidence? As profit driven souls can we
find a new business model that incorporates the value of nature? The answers are yes
and yes.

Natural Capital Accounting

Every company, large or small, has “externalities” and typically none have a place on
the company ledger. Air pollution, for example, is a visible externality of manufacturing,
the cost of which is generally paid by others. If the cost of these externalities were
understood 6 and charged, as they should be, to the business of origin, managers would
quickly take steps to curtail destructive corporate behaviors.

Natural Capital Accounting (NCA) places economic value on nature by identifying,
measuring, and managing externalities. Many of the guiding principles have been
developed by TEEB (The Economics of Ecosystems and Biodiversity) under the
guidance of it’s team leader Pavan Sukhdev. Since 2007 they have produced a series of
studies and guidance manuals that aim to standardize methods for natural capital
accounting.7 This is an emerging field with increasing acceptance and credibility in
governmental policy circles and the establishment of protocols and standards is well
underway. In fact, organizations like the UN and the World Bank are beginning to invest
heavily in this new paradigm as evidenced by these initiatives:

SEEA (System for Environmental-Economic Accounts): The UN Statistical
Commission recently adopted this protocol to provide an internationally agreed upon
method to account for material natural resources like minerals, timber, and fisheries.

WAVES (Wealth Accounting and Evaluation of Eco-Systems): A World Bank
global partnership launched at the 2010 Convention on Biological Diversity WAVES
will promote sustainable development by ensuring that natural resources are
mainstreamed in development planning and national economic accounts. Work
plans include compiling accounts for natural resources like forests, water, and
minerals, as well as experimental accounts for ecosystems like watersheds and

NCA is also making it’s way into the private sector as for-profit companies blaze their
own trail. In 2010, a consultancy named Trucost, was commissioned by PUMA to assist
in developing their Environmental Profit and Loss Account (EP&L). Admirably, all of this
information, their process and their reports, are available to the public due in large part
to the courage and confidence of Puma’s CEO, Jochen Zeitz, and can be found readily

As with any transformational idea forged by caring thought leaders, widespread
acceptance may be years away – the amount of time inversely proportionate to the
gravity of our perceived threat. Regardless, these visionaries are defining a new era of
sustainability metrics in which degradation of our ecosystems and biodiversity will
quantified and revealed as an untenable expense. The relentless quest for an economic
upper-hand is the root cause of environmental degradation in the Anthropocene and a
wholesale reconsideration of our economic models is essential. The valuation of nature,
acknowledged through natural capital accounting is cause for great hope. Given the
foibles of human nature it may be our only hope. After all, Mother Nature has limited
natural capital and it is up to us to recognize the economic imperative for conservation.


1 In a 1982 paper by Jack Sepkoski and David Raup.

2 Ex 1: 10’s of thousands of giant sea turtles are killed every year as “bycatch” (the unintended target of commercial fishing). Ex. 2: In the tropics 14 species per day are being lost according to a calculation based upon loss of habitat by biologist E.O. Wilson

3 Timothy Egan put it succinctly in a recent NYT article: “It is human nature, if not the American way, to look potential disaster in the face and prefer to see a bright and shining lie.”

4 Studies conducted at volcanic vents near Castello Argonese, Ischia Island, Italy

5 The conversion of American automobile production to fighter planes during WW2, for example.

6 The world’s top 3000 businesses are estimated to have annual externalities of almost 2.1 trillion dollars (or 3.5% of the global GDP) – A Trucost analysis

7 Pavan Sukhdev’s excellent TED Talk (“Ending the Economic Invisibility of Nature”) can be found online


Go Green, Save Green Workshop a Success

The fifth annual Go Green, Save Green (GGSG) Workshop was held on March 20, 2014. The weather was kind, the presentations enlightening, and lunch was delicious. Many agreed the post-workshop happy hour held at Blue Stallion Brewing Company was an added bonus. The workshop, sponsored by LFUCG and organized by Bluegrass Greensource, aims to provide various types of Lexington businesses with information from experts in waste reduction, water, and energy efficiency. Learning how to be a greener business can result in cost savings through reducing landfill-bound waste, saving on water costs, and/or reducing energy bills. The workshop brought together over 105 members of Lexington’s business community. Industrial and small businesses, restaurants, churches, LEED professionals, apartments, and non-profits had specialized tracks based on their needs and specific interests. The event was held at BCTC’s Newtown Campus, the former site of Eastern State Hospital, in the beautiful Main Building. The LEED certified building was the perfect venue with its brand-spanking new technology, abundance of natural light, and friendly staff.

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Above: Clive Pohl delivers keynote address.

To start the day, Susan Plueger, Director of LFUCG’s Division of Environmental Policy, gave opening remarks and discussed the city’s green initiatives. Later, Susan also gave a presentation on low impact development guidelines for stormwater management. Clive Pohl, Architect at Pohl Rosa Pohl, delivered the lunchtime keynote address, “Accentuate the Positive,” putting into context the need for sustainable business practices. Businesses, says Pohl, can be more sustainable through Natural Capital Accounting. This form of accounting places economic value on nature and accounts for the negative externalities – the costs of industrialization, such as air pollution, which do not factor into most business calculations. Pohl concluded by saying, “it is up to us to recognize the economic imperative for conservation.”

Workshop LEED and sustainability highlights included Sy Safi of Louisville discussing building the first net-zero home in Kentucky. The home’s energy is provided by solar panels while the water is provided by a cistern which stores rainwater. No-VOC and low-VOC (volatile organic compounds) building materials were used to prevent off-gassing and air pollution. Energy Star appliances and recycled materials like old barn posts combined to make the home both eco-friendly and charmingly eclectic. Chris Zitelli from Ecos Materials and Services shared his expertise on HERS and the LEED process. Joan Pauly, Sustainability Coordinator for Berea College, educated workshop-goers on the STARS (Sustainability Tracking, Assessment, and Rating System) framework and illustrated the process with examples from the college. Tim Darst from Louisville’s Interfaith Power and Light delivered the first ever session for a religious institutions GGSG workshop track and shared ideas on how one can “green” their house of worship. Greg Phipps from Big Ass Fans discussed the mechanics behind thermal energy and low-velocity, large-diameter fans in conditioned spaces.

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Above: Joan Pauly, Berea College

Waste and recycling issues specific to Lexington were discussed by Esther Moberly, LFUCG Recycling Program Specialist, and Ryan Farley, Environmental Educator for Bluegrass Greensource. Barry Prater, LFUCG Commodity Market Manager, discussed the details behind Lexington’s recycling program and complexities of selling recyclables on the global market. Harriet Dupree-Bradley presented her company’s journey to becoming a certified Green Restaurant (Dupree Catering was the first business in Kentucky to become a 2 Star Certified Green Restaurant Caterer). Lastly, Lexington-based non-profit Seedleaf was represented by Ryan Koch, who shared details on creating low-tech composting.


It's Not Easy Being Green – We're Here to Help!

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The 5th annual Go Green, Save Green Workshop, sponsored by LFUCG, is scheduled for March 20, 2014 from 8:00 AM to 4:00 PM at the BCTC Newtown Campus (500 Newtown Pike). This one-day workshop will educate businesses of all types and sizes on practices that are both environmentally friendly and money-saving.

This workshop is a fantastic opportunity to network with sustainability professionals and learn more about the steps that businesses can take to save energy, improve water quality, and reduce waste, all while reducing your costs!


Whether you’re just getting started implementing eco-friendly practices at your business or you’re a seasoned sustainability professional, there are sessions to fit your needs. This year’s workshop offers specialized tracks for various types of businesses including industrial-sized businesses, bars and restaurants, apartment complexes, and religious institutions.

This year, we have partnered with the Kentucky U.S. Green Building Council to expand our offerings, including a session that will provide continuing education credit for LEED professionals. Sessions on energy efficient thermal comfort, grants for developing brownfields, water incentive grants, low impact development, and net-zero building will offer much to consider for businesses looking to ‘go green.’

Homeowners as well as businesses will benefit from learning about current recycling efforts in Lexington, the ins and outs of composting, and water quality issues. There will also be a presentation from the builder of Kentucky’s first net-zero energy home.

The cost to attend is $25 (general attendee), $15 (student attendee), or $50 (vendor). On-site general registration on the day of the event will cost $40. The registration fee covers admission to all sessions, a zero-waste breakfast and catered lunch, a tour of the LEED Certified BCTC Newtown Campus, chances to win door prizes (including a Haiku Fan from Big Ass Fans), and a drink ticket for happy hour. Happy Hour and networking will take place at Blue Stallion Brewing Company after the sessions. Parking is free and conveniently accessible.

To register, please visit by March 18th. Registration after that date cannot be guaranteed to include lunch.